The New Albany Gazette is in the Columbus - Tupelo - West Point, MS DMA. The New Albany Gazette was established in 1889. It is published twice weekly on Wednesday and Friday with an average paid circulation of over 5,000 and a market penetration of 51%. The Gazette Guide is a non-duplicating, free-circulation shopper delivered by third class mail. It is mailed each Wednesday to non-subscribers in combination with the New Albany Gazette covering 100% of the market area of New Albany, Union County, Hickory Flat, Blue Springs, Etta, Ecru, Blue Mountain, and Route 2 in Pontotoc.The New Albany Gazette offers ROP and insert advertising opportunities in its daily circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution called the Gazette Guide. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.