Over 50 magazine is a free monthly publication targeting active and affluent seniors in Hamblen, Jefferson, Grainger, Cocke, Claiborne, Hancock, Hawkins and Greene counties. Nearly 5,000 issues are mailed via free subscription, as well as 2,200 distributed at rack locations at high traffic drop points in the Lakeway area. Over 50 is the ONLY senior targeted product published with this frequency in East Tennessee. The 50+ population represents 63% of the nations wealth and have an estimated spending power of $1 trillion! Over 50 is the opportunity you have been looking for to reach an affluent audience with a large disposable income in a product designed just for them.The Over Fifty Magazines is in the Knoxville, TN DMA. The Over Fifty Magazines offers ROP advertising opportunities in its monthly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.