The fastest-growing segment of the Quincy-area population is those 55 and older does not mean being out of touch.

The Herald-Whig's quarterly Boom! section is aimed at this age group through feature stories on their accomplishments and serious issues which concern older adults. Generations is a great place to reach new customers with lots of disposable income!

The Quincy Herald-Whig Boom! is in the Quincy - Hannibal - Keokuk, IL DMA. The Quincy Herald-Whig Generations offers ROP advertising opportunities in its quarterly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.