Run-Of-Press or Run-Of-Print (ROP) is an advertisement that is printed in newspapers among the articles. In contrast to blow-in inserts, which are free-standing and usually placed into the last section of the newspaper, ROP ads can be placed into a specified section of the paper (i.e. Main News, Sports, Entertainment). An advantage of this is a more targeted advertising campaign. With a database of over 7,500 newspapers, targeting more than 78 million households, Echo Media is able to provide highly competitive ROP rates to advertisers on a remnant or guaranteed placement basis. And better yet, it can all be accomplished in just one phone call from you.