A Vertis Direct Marketing survey found an increased importance connected to the appearance and messaging of direct mail. For example, when reporting factors that make a difference when opening direct mail, 63% cited a package that looks interesting and 51% said a special offer or discount makes a difference. Today’s adult consumer is putting a higher value on direct mail that attracts their attention or that includes a special offer or free gift. Source: Vertis Customer Focus Direct Marketing 2005 Survey – As reported in DM News, October 11, 2004.