The Department of Motor Vehicles is allowing advertisers the opportunity to ride along with other offers inside of an envelope that has a nearly 100% opening rate. Sent from the state DMV office, it is guaranteed that the majority of the recipients will open these envelopes due to the important information inside regarding their vehicles’ registration. Advertisers benefit from this high opening rate, as well as the envelope being filled with helpful information that people need in order to continue driving. There are currently five states offering insert opportunities; however, the circulation grows by nearly one state each month.