Sierra Vista is the major population center for southern Arizona. Located approximately 70 miles southeast of Tucson, Sierra Vista serves as the main commercial, cultural and recreational hub of the area.

The Sierra Vista Herald is Cochise County's largest circulation daily newspaper. The Sierra Vista Herald is in the Tucson, AZ DMA. The Sierra Vista Herald offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution called Bravo.

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