Since its founding in 1970, Phoenix New Times has kept the Valley of the Sun's feet to the fire. Over the years, the paper has attracted hundreds of thousands of loyal readers who consider the paper an unparalleled source of information and insight, from politics and business to music and the arts. Hard-hitting investigative reports on everything from the misadventures of Sheriff Joe Arpaio to the state's troubled juvenile justice system have earned the paper a well-deserved reputation for journalistic fearlessness, and trend-bending cultural coverage in the brash "Inferno" and "Revolver" columns make it a must-read for anyone interested in taking the temperature of "Phat Phoenix." In the process, New Times has collected an unprecedented number of reporting awards in prestigious national contests, as well as in its home state, where it regularly dominates the Arizona Press Club competition and boasts a string of Arizona Journalist of the Year winners. The Phoenix New Times is in the Phoenix, AZ DMA. The Phoenix New Times offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.