The Fort Bragg-Advocate News and The Mendocino Beacon and The Coast Edition, with a total circulation of 16,600, are weekly papers with a market penetration of over 81%. They have been in publication for over 100 years and are well respected. They are delivered via second-class postage and single copy racks mail to its local and out-of-county readers.The Fort Bragg Advocate-News is the primary source of local news for Fort Bragg, the largest town on the Mendocino Coast. Fort Bragg, established in 1889, is an incorporated municipality with a population of approximately 7,026 inside city limits and approximately 18,000 in the outlying rural areas. The Fort Bragg Advocate-News circulation is approximately 5,400.The Fort Bragg Advocate-News has been published in Fort Bragg, Calif. since 1889. It is a tabloid that comes out every Thursday morning weekly. Fort Bragg also publishes the free Coast Edition shopper on Tuesdays. Both publications are distributed in and around the base. The Ft. Bragg Advocate-News is in the San Francisco - Oakland - San Jose, CA DMA. The Ft. Bragg Advocate-News offers ROP and insert advertising opportunities in its daily circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.