The Village of Mendocino is an unincorporated town of about 1,000 residents located approximately 9 miles south of Fort Bragg. Residents get many of their services from Fort Bragg. The Mendocino Beacon covers the Mendocino area, providing local coverage, with a circulation of approximately 2,400. Both papers have been continuously serving their respective communities for 115 years. Both The Fort Bragg Advocate-News and The Mendocino Beacon are distributed weekly on Thursday through second class mail & single copy sales.The Mendocino Beacon is in the San Francisco - Oakland - San Jose, CA DMA. The Mendocino Beacon offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.