Stockton Metro is the economic center of the northern San Joaquin Valley. Stockton has been the retail, financial, medical and transportation center of the region and neighboring Sierra counties since the Gold Rush. People first came to find sierra Gold, now they come for affordable homes and a family friendly environment. Located in the heart of California's Great Central Valley; Stockton is just 62 miles east of San Francisco and 48 miles south of Sacramento.The San Joaquin Metro Reporter is in the Sacramento - Stockton, CA DMA. The San Joaquin Metro Reporter offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.