Now in its 24th year of publication, Pasadena Weekly is the definitive news, culture and entertainment resource for living in the greater Pasadena area. Pasadena Weekly is published every Thursday, and is available free at more than 740 locations throughout Northeast Los Angeles County.The Pasadena Weekly is in the Los Angeles, CA DMA. The Pasadena Weekly is an alternative weekly publication offering ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.