Americans are living longer, and 76 million Baby Boomers have begun turning 50 and are in their peak earning years. Idaho Senior News, the leading newspaper for the Idaho senior community, has been helping businesses reach this important and fast growing market for 24 years. And the 50-plus population reads newspapers more than any other group!The Idaho Senior News is in the Boise, ID DMA. The Idaho Senior News offers ROP advertising opportunities in its monthly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.