Hoop is the Official Magazine of the NBA. It is a high-quality, in-depth magazine that covers the world of the NBA for the avid fan. Hoop goes beyond the normal news and profiles by furnishing mature, thought-provoking articles and the kind of behind-the-scenes coverage that only an NBA league licensed publication can provide. Targeted to the NBA spectator, Hoop's audience is well educated, upscale men - and the magazine provides its readers with a unique forum through which to interact with the game and its players.