Skip navigation
Blood-Horse Magazine

The Blood-Horse is the oldest continually published thoroughbred magazine in North America.Subscribers to The Blood-Horse represent high-powered market shapers, industry professionals who are key decision makers. Subscribers to The Blood-Horse report an average net worth of $1,689,000 and an average annual income of $209,200. That represents a lot of buying power.Subscribers to The Blood-Horse invest in a wide variety of assets from stocks, bonds, and other types of securities to real estate, art, antiques, and fine jewelry.In addition, readers spend an average of 95.4 minutes (1.58 hours) reading each weekly issue of The Blood-Horse. That is more that the national average for time spent reading a monthly publication!It is no surprise that, in the Thoroughbred industry, two out of every three advertising pages are placed in The Blood-Horse an 89-year tradition renewing itself every day.

Circulation

Category:Consumer Magazines
Delivery:Mailed to Subscribers plus rack sales
Paid/Free:Unassigned
Annual:1,235,728
Avg Circ:23,764
Frequency:52 X Year
Buy by:National
Name List Mailing:   No
Broadcast Mailing:   No

Demographics

Average Income:$209,000
High Household Income, Sports Fans

Schedule

12/31/201123,764
12/24/201123,764
12/17/201123,764
12/10/201123,764
12/03/201123,764
11/26/201123,764
11/19/201123,764
11/12/201123,764
11/05/201123,764
10/29/201123,764
10/22/201123,764
10/15/201123,764
10/08/201123,764
10/01/201123,764
09/24/201123,764
09/17/201123,764
09/10/201123,764
09/03/201123,764
08/27/201123,764
08/20/201123,764
08/13/201123,764
08/06/201123,764
07/30/201123,764
07/23/201123,764
07/16/201123,764
07/09/201123,764
07/02/201123,764
06/25/201123,764
06/18/201123,764
06/11/201123,764
06/04/201123,764
05/28/201123,764
05/21/201123,764
05/14/201123,764
05/07/201123,764
04/30/201123,764
04/23/201123,764
04/16/201123,764
04/09/201123,764
04/02/201123,764
03/26/201123,764
03/19/201123,764
03/12/201123,764
03/05/201123,764
02/26/201123,764
02/19/201123,764
02/12/201123,764
02/05/201123,764
01/29/201123,764
01/22/201123,764
01/15/201123,764
01/08/201123,764
01/01/201123,764

State Coverage

NA

DMA Coverage