The Amarillo Globe News serves an eight county area including Potter, Randall, Deaf Smith, Donley, Gray, Hutchison and Moore. The Amarillo Globe News is in the Amarillo, TX DMA. The Amarillo Globe News offers ROP and insert advertising opportunities in its daily and Sunday circulation. Based on 2005 research, the Amarillo market's total retail sales potential in 2006 was $5.9 Billion, with 6% of the share going to Consumer Electronics alone. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.Average number of inserts in Sunday paper 20-30.