The Porterville Recorder boasts a 52% Penetration of all Porterville households. It serves : Porterville, Lindsay, Springville, Strathmore, Plainview, Terra Bella, Ducor, Poplar, Woodville, Camp Nelson and California Hot Springs. The population estimate for Porterville is 43,150. The Porterville Recorder is in the Fresno - Visalia, CA DMA. The Porterville Recorder offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.