The Santa Cruz Sentinel is in the Monterey - Salinas, CA DMA. The Santa Cruz Sentinel covers local, state and national news, plus sports, business, politics, lifestyle and entertainment. The Santa Cruz Sentinel offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution on Wednesdays called Neighbors and Saturdays called County Marketplace. County Marketplace is carrier delivered to 48,349 non-subscribing Santa Cruz County homes for total market coverage each Saturday. Classified ads are picked up from the Friday Sentinel. Reach over 92% of Santa Cruz county homes with the home delivered Sentinel plus County Marketplace. Neighbors is carrier delivered to 30,000 non-subscribing Santa Cruz county homes for total market coverage each Wednesday. Classified ads are picked up from the Wednesday Sentinel. Reach over 78% of Santa Cruz county homes with the home delivered Sentinel plus Neighbors. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.