The Owensboro, Kentucky Market Area is made up of seven countries: Daviess, Hancock, McLean, Muhlenberg and Ohio countries in Kentucky, and Perry and Spencer countries in Indiana. The Owensboro MSA, as defined by the federal government, consists of only one county, Daviess. Daviess County is the economic and retail center of the seven-county market area. Daviess County represents 45% of the population, 46% of households, 49% of the adults and 62% of the retail sales.The Owensboro Messenger-Inquirer is in the Evansville, IN DMA. The Owensboro Messenger-Inquirer offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.