The Newspaper Designated Market area of the Muskogee Phoenix includes all of Muskogee County and parts of Wagoner, Cherokee and McIntosh County. Additionally, the Phoenix has distribution in Adair, Haskell and Sequoyah Counties.

The newspaper reaches 48% of adults in the U.S. on an average day, and increases significantly to 67% over five weekdays and four Sundays.

Newspaper readership is strong among both men and women. The daily newspaper is read by 50% of men and 45% of women. Sunday newspaper readership is by 53% of men and 55% of women.

The seven-county region surrounding Muskogee has a total population of 288,615. Working age residents, ages 20-64, make up 56% (162,534). These counties include Adair, Cherokee, McIntosh, Muskogee, Okmulgee, Sequoyah, and Wagoner.

The Muskogee Daily Phoenix and Times Democrat is in the Tulsa, OK DMA. The Muskogee Daily Phoenix and Times Democrat offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.