The Saginaw News is in the Flint - Saginaw - Bay City, MI DMA, a top 100 market nationally in terms of population. There are roughly 150,000 adults in the Saginaw market, and the Saignaw News is read by 74% of that population on Sundays. The Saginaw news also serves Midland, Gratiot, Gladwin, Isabella and Clare counties. The Saginaw News offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.Average number of inserts in Sunday paper 50.