Olean is located in Southwestern New York near the Pennsylvania border. The largest city in Cattaraugus County, Olean has a population of over 18,000. The population of the Olean area, which comprises the city and surrounding towns of Olean, Allegany, Hinsdale, and Portville, is over 24,000. The city serves as the major trading and employment center for people living within a 50-mile radius.The Times Herald reaches Allegany and Cattaraugus Counties with a total paid circulation of over 15,000. In Pennsylvania, The Time Herald reaches Cameron, McKean and Potter Counties with a total paid circulation of over 3,000.The Olean Times Herald is in the Buffalo, NY DMA. The Olean Times Herald offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.