The Rice Lake Chronotype is in the Minneapolis - Saint Paul, MN DMA. The Rice Lake Chronotype is a paid subscription newspaper that is published on Wednesday afternoon for Wednesday - Thursday delivery. It is the largest and the best-read weekly newspaper in northwestern Wisconsin. The Early Bird is published weekly on Friday for Saturday/Sunday delivery. It is the most economical cost per household delivered of any print media in the area. It reaches 33,000 households extending over a four-county area with a population of over 85,000. The Rice Lake Chronotype offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.