The Pocatello Idaho State Journal is in the Idaho Falls - Pocatello, ID DMA. The Idaho State Journal reaches the vast majority of area adults. On a typical weekday, the Idaho State Journal reaches about 6 in 10 of area adults and over a five-day period about 7 in 10.The Sunday Idaho State Journal is the most powerful vehicle for reaching area adults. On a typical Sunday, the Idaho State Journal reaches over 6 in 10 of area adults and about 3 in 4 over four issues. In an average week, 74% of Idaho State Journal subscribers read each weekday issue.The typical Idaho State Journal reader is educated, 35 years of age or older, with a higher than average income, are homeowners, are employed full-time, have internet access and have lived in the area 2 years or more.The Pocatello Idaho State Journal offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.