The Port Lavaca Wave is in the Houston, TX DMA. The Port Lavaca Wave is the areas most widely read newspaper covering Port Lavaca and Calhoun county and beyond. The regular newspaper is published twice weekly for distribution to subscribers, and the shopper, The Wave Extra, is published for free distribution to non-subscribers in Calhoun outside the Port Lavaca city limits on a weekly basis. The Wave newspaper has been the major source of local news, events and advertising both retail and classified since its beginning in 1890.It serves Calhoun County which is located near the center point of the Texas Gulf Coast. More than 18 million people live in an 18 mile radius of Calhoun County. Houston is 100 miles to the northeast. The Port Lavaca Wave offers ROP and insert advertising opportunities in its daily circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.