In April of 2005, the fastest-growing magazine in the West paid a visit to the fast-growing city in America, put down roots and quickly became an integral part of the Las Vegas media as well as its culture as a whole. 944s acceptance by the population at largein Las Vegas is unprecedented. Other magazines cover fashion and lifestyle trends. Art & entertainment is mined for all its worth by the citys newspapers. But no one covers aspects of Las Vegas culture the way 944 does. No one is leading the way to the future in media the way 944 is.