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Magazine and Continuity Club statements provide a unique medium for advertisers. These billing statements are sent to magazine subscribers and members of continuity clubs who are proven mail order buyers. The demographics of the various magazines and clubs that are available vary greatly, and allow advertisers to segment out consumers with very distinct interests and hobbies. These statements provide a high opening rate along with the implied endorsement of the publication or club that the recipient trusts to provide valued information and products.
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