The Rural Electric Magazines are an excellent way for advertisers to reach consumers in C & D counties in more than 36 states across the nation. These magazines are published by individual electric cooperatives and are direct mailed to their members. Boasting a combined circulation of more than 7 million, the Rural Electric Magazines present advertisers with the unique opportunity to reach a large number of rural families in a consumer-magazine format. The typical reader is approximately 50 years old with an annual household income of approximately $50,000. A number of options are available to advertisers, including on-page advertising and insert opportunities in many of the magazines.