Beauty and glamour have always been thriving industries. Women, especially ones of this decade, and their attitudes toward beauty and personal appearance have an increasing impact on the beauty, glamour, cosmetics, apparel, fitness and health industries. These women recognize the connection between looking good and feeling good, and more and more of them are adopting a regular beauty regimen in order to look their best. Men are no exception to the rule when it comes to their appearance, and they are also increasingly interested in looking the best they can. Media opportunities centered on beauty continue to be strong performers for advertisers targeting both women and men. This psychographic target is a great fit for advertisers marketing products such as cosmetics, apparel, skin care and jewelry.