Pets play a very important role in the lives of their owners—they are companions, playmates and friends. To celebrate the animals in our lives, publishers and catalogers have created special programs catering to pets and their owners. Magazines, such as Cat Fancy, Cats & Kittens, and Dogs & Kennel, and catalogs and package insert programs, such as Doctors Foster & Smith, offer advertisers an excellent way to reach pet owners in a unique advertising environment, allowing advertisers to create an emotional, as well as need-based appeal to a highly targeted audience.