Performances Magazine is a full size, full color glossy magazine, edited for upscale arts patrons in Southern California. While many theatre programs are smaller, digest size black and white pamphlets, Performances provides its readers with a more luxurious package, and advertisers with more space and less clutter to drive your sales message home. Copies are handed out by ushers to the audiences of 18 of Southern California's most popular and prestigious theaters, concert halls, and amphitheaters. Your ad is guaranteed to be received by an affluent, active audience who is using the magazine with gusto to enhance their theater experience. Ad purchases for PERFORMANCES are inclusive of all theatres in LA, and is not specific to certain ones. When you buy an ad in PERFORMANCES, you reach the entire LA theatre audience, not just the Philharmonic or Opera.Every year PERFORMANCES Magazine publishes the program for the fabulous summer season at the Hollywood Bowl. The Bowl is a music festival second to none. During the summer, more than 1 million people descend on the Bowl and it's beautiful grounds to enjoy pops, classical, jazz and world music performed by some of the world's most accomplished conductors, orchestras and artists. The summer buy is July, August and September.