La Vida News - The Black Voice was founded in 1957 by Mr. Audrey Pruitt to bring a positive news force to the African-American communities in Tarrant county. It is Fort Worth and Arlington's oldest and largest audited Black-owned and operated weekly Black newspaper and remains in the Pruitt family today.The purpose for La Vida News - The Black Voice is to inform, educate and promote growth within the Black community. It carries weekly features including local community news, state and national news, sports, entertainment, community calendar, "Citizen of the Week," legal and health advice, etc.Because there is so much negative news being generated about members of the African-American community in Fort Worth by general market newspapers, La Vida News - The Black Voice focuses on the positive aspects of their accomplishments. This is one reason it is the official newspaper of record in the Black community for The City of Fort Worth, the Fort Worth Metropolitan Black Chamber of Commerce and the Fort Worth Independent School District.La Vida News - The Black Voice is the most popular Black newspaper in Tarrant County because it is the only newsweekly to actually go out into the community to cover important news.The La Vida News- The Black Voice is in the Dallas - Fort Worth, TX DMA. The La Vida News- The Black Voice offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.