Money n' Profits is geared towards individuals who are looking to start up small businesses with limited capital and limited experience. The magazine includes articles on how to launch a successful business and how to avoid the most common mistakes. It targets individuals who are looking to find the perfect business for a quick and simple startup without any uncertainty. Money n' Profits subscribers are looking for a low cost, low overhead way to riches.Money 'N Profits are available in 7,500 retail outlets across the country; including Barnes & Noble, CVS, Borders and Books-A-Million.