Evansville Message subscribers receive 51 issues each year. All Catholic households receive six special issues each year. These all-household issues are mailed directly to more than 32,000 addresses in the 12 county area, reaching a population of almost 90,000 Catholics.The Evansville Message is in the Evansville, IN DMA. This is a Catholic newspaper.The paper is unique in several ways: It has a fairly large diocese covering 12 counties from Southern Indiana all the way up the state to Sullivan, IN near Terre Haute. Readers are very, very loyal to its advertisers. They DO read their Message, and they DO patronize advertisers. The readers (especially seniors) take one subscription and "pass it around" to as many as 10 friends, so exposure on issues is far above subscription numbers. As a group, Catholics have money, are home owners, and are faith based people. The Evansville Message offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.