For a quarter of a century, the Shepherd Express has been Milwaukees alternative voice, presenting issues and perspectives often left untouched by the local media. The city has grown and changed over the last 25 years and the Shepherd Express has reflected those changes. Over a quarter million readers in South Eastern Wisconsin, including most decision-makers, turn to the Shepherd Express for commentary on news and culture, for recommendations on restaurants, rock bands and theater companies. The readership is active, affluent, educated and engaged in the life of the community.The Milwaukee Shepherd Express is in the Milwaukee, WI DMA. The Milwaukee Shepherd Express offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.