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Henry Field's Seed & Nursery PIP (Archived)

Since 1892, Henry Field's has been the premier supplier of environmentally friendly products for the home, lawn, garden, and orchard. Its catalog and online store, www.henryfields.com feature all varieties of plants including blueberries, potatoes, tomatoes, cantaloupes, fruit trees, hedges, flowers. The classic direct marketer also sells many gardening and harvesting aids such as soil analyzers, winemaking supplies, sprayers, and even greenhouses priced at $1,195. Customers tend to remain loyal to this gardening supplier because of the guarantee that Henry Field wrote, which the company still honors to this day: "Your money's worth or your money back." If not completely satisfied, customers receive new merchandise or a refund for the full purchase price-whichever they prefer.Mostly homeowners tending to their gardens, these catalog and Internet shoppers are quick to take advantage of offers that arrive with their gardening supplies. They look for all types of house, garden, and outdoor merchandise.

Circulation

Category:Package Inserts
Delivery:Direct Shipping
Paid/Free:Unassigned
Annual:170,000
Avg Circ:85,000
Frequency:2 X Year
Buy by:National
Name List Mailing:   Yes
Broadcast Mailing:   No

Demographics

Average Income:$35,000
Average Age:65
Percent Female:40%
Senior
Green

Schedule

09/01/201520,000
03/01/2015150,000