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The California DMV Driver Handbook En Espanol affords the advertiser the opportunity to reach every new driver in the state just as they begin to prepare for their driver's test. The Hispanic version is 1,150,000 circ which includes teenagers who are attempting to get their driver's license for the first time and adults who are primarily new residents to CA. It also includes drivers who are required to take the written test in order to renew their license.
Category: | Alternative Media |
Delivery: | Self Selection/ Take-ones |
Paid/Free: | Unassigned |
Annual: | 1,150,000 |
Avg Circ: | 1,150,000 |
Frequency: | 1 X Year |
Buy by: | State |
Name List Mailing: No | |
Broadcast Mailing: No |
02/01/2011 | 1,150,000 |
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