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California DMV Driver Handbook En Espanol

The California DMV Driver Handbook En Espanol affords the advertiser the opportunity to reach every new driver in the state just as they begin to prepare for their driver's test. The Hispanic version is 1,150,000 circ which includes teenagers who are attempting to get their driver's license for the first time and adults who are primarily new residents to CA. It also includes drivers who are required to take the written test in order to renew their license.

Circulation

Category:Alternative Media
Delivery:Self Selection/ Take-ones
Paid/Free:Unassigned
Annual:1,150,000
Avg Circ:1,150,000
Frequency:1 X Year
Buy by:State
Name List Mailing:   No
Broadcast Mailing:   No

Demographics

Schedule

02/01/20111,150,000

State Coverage

CA