Take a stroll through downtown Columbus at noon any Thursday, and youll see that The Other Paper has become a must-read. Its energetic reporters break stories the rest of the media will soon be following, and they give fresh perspectives to the weeks biggest events.Readers turn to The Other Paper for the kind of splashy, gutsy, entertaining writing no other paper is able or willing to imitate. If youre looking for page after page of boring drivel, look somewhere else. The Other Paper pampers busy, discerning readers, not long-winded writers.The Other Paper is the largest news and entertainment weekly in central Ohio. The Other Paper could be an effective part of your clients print marketing plan because not only is it the local voice for arts, news and entertainment in Columbus. Its readers also rely on ads in the paper to direct how they spend their dollars and plan their weekends.The Other Paper distributes 53,000 papers to over 950 locations every Thursday. It has a readership of 239,600 which is nearly 20% of the Columbus markets!The The Other Paper is in the Columbus, OH DMA. It is an alternative news weekly in tabloid format. The The Other Paper offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.