Bars & Clubs-Dek is mailed to 100,000 liquor serving establishments across the US covering the entire spectrum of the industry. Each mailing puts your sales message directly into the hands of qualified buyers in the bar and nightclub market. Lists do not include people who have merely filled out a free subscription card to a magazine or trade publication, and often lack buying authority. Constant research and list ensure that you reach only facilities that have independent buying authority.As a collection of postcards with compelling, industry specific offers, Bars & Clubs-Dek is widely used by bars and nightclubs as a buying resource. The card deck serves as a "tradeshow in print". Readers quickly and easily browse through the array of products when they are in the "buying" frame of mind instead of competing for their attention with editorial or other advertising. And while the internet is becoming an increasingly important part of the purchasing process, experience shows that many buyers still prefer the tangible shopping experience.