Insight News started in 1974 as a color-cover magazine based in and serving Minneapolis' African American north side. In 1976 McFarlane, a 26 year-old media enthusiast purchased rights to Insight News in 1975 and began publishing as a community newspaper in 1976. Conceived as a free to the reader, advertiser supported newspaper, Insight News was at the forefront of a burgeoning neighborhood and community newspaper industry in Twin Cities.Insight News found its niche by providing concentrated distribution, both door-to-door and newsstand delivery, in communities that had least effective penetration by the daily newspapers. In addition, Insight News tackled tougher stories than its competitors, with a strident, yet, professional voice. Insight championed the idea of culture as an asset, not a liability, in a marketplace that would soon be transformed by waves of immigration of African Americans from Chicago, Gary, and Kansas City, and by Africans from, Lagos, Accra, Mogedishu and Addis Ababa, joined by Spanish speaking immigrants from the Caribbean, Central and South America, and by Asian immigrants from Vietnam, Laos, Thailand and Cambodia.Insight News is the journal for community news, business and arts. It was started in 1974 and seeks to provide preferred access to Black consumers for business, agencies and organizations.Minneapolis Insight News is in the Minneapolis - Saint Paul, MN DMA. The Minneapolis Insight News offers ROP and insert advertising opportunities in its circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage. Insight News is CAC audited.