The California Advocate, Fresno's African American Newspaper, was founded in 1967 by Les and Pauline Kimber and is published every week. It serves the cities of: Fresno, Madera, LeMoore, Kerman, Visalia, Selma, Tulare, Clovis, Hanford & Merced. It covers the following counties: Fresno County, Kings County, Tulare County & Madera County.The California Advocate is in the Fresno - Visalia, CA DMA. The California Advocate offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.