The Sacramento Observer offers wide access in the stellar African American market of Sacramento. The publication delivers, like no other media, one of the country's leading Black consumer markets - $3.5 billion strong in annual expenditures in the capital city's booming economy. THE OBSERVER also impacts California's top lawmakers in numbers and with editorial messages that are unmatched by any combination of African American media - local or national.Sacramento continues to be one of the fastest-growing African American communities in the nation. Between 1970 and 1980, the Black population of Sacramento increased by 62 percent, from 37,900 to 61,500 to 100,000. The population of Sacramentos Black community is now approximately 150,000. Population experts say that 1 out of every 200 African Americans in the country now live in Sacramento. Few other metropolitan communities in the nation have had such a large, rapidly increasing African American community as has Sacramento.The Sacramento Observer is in the Sacramento - Stockton - Modesto, CA DMA. The Sacramento Observer, the African American information source for Sacramento is published weekly, with news, features, a listing of California's Black legislators, and calendar of events. The Sacramento Observer offers ROP and insert advertising opportunities in its Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.