This paper is published in broadsheet format, and is part of the Womack Publishing Group serving North Carolina and Virginia. It covers Emporia, Greensville and the surrounding area. Advertisers can blanket the Emporia market by adding the non-duplicating shopper, Emporia Extra to their Independent-Messenger buy. This effectively allows advertisers to reach every household in the 23847 zip code. The Emporia Independent Messenger is in the Richmond - Petersburg, VA DMA. The Emporia Independent Messenger offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.