India West is the oldest Indian newspaper with the largest circulation in Western USA, catering to Americans of Indian origin. There are three separate sections published each week, the main sections being, the entertainment section and the magazine section. India West averages almost 100 pages each week, offering a wealth of reading material for all age groups within the Indian American community. India West offers a cost effective medium to reach the Indian community on the West Coast. Targeted at the country's single most affluent and well educated group - Asian Indians, whose numbers now approach 2 million in the United States - India-West is an indispensable part of the Indian American community and those interested in South Asian affairs.It offers the freshest, most provocative coverage of community and business news - the Silicon Valley is its own backyard -- plus original coverage on the hottest trends in Bollywood, lifestyles and entertainment, as well as award-winning coverage of breaking news, science, religion and sports.For over a decade, our Focus on Youth section, written by and for second-generation Indian Americans, has set a new trend in the ethnic media.India West is in the San Francisco - Oakland - San Jose, CA DMA. India West offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.