El Imparcial, the leading newspaper in Northwest Mexico with 70 years of operation in Sonora, has proven to the be the most effective media to connect Arizona stores, malls, supermarkets, resorts, hotels, medical services, schools, and other enterprises to the various segments of the Sonora population who regularly visit Tucson, Phoenix, and other cities. The tremendous economic impact of Mexican, especially from Sonora, visitor-shoppers, tourist, students, and medical patients- is a key element in the support of the Arizona economy. El Imparcial newspaper is your best "connector" to the rich Sonora market. The El Imparcial - Arizona is in the Tucson, AZ DMA. The El Imparcial - Arizona offers ROP and insert advertising opportunities in its daily and Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.