The Bergen County Record & Herald News TMC is in the New York, NY DMA. The Bergen County Record & Herald News TMC is called "Shop" and offers ROP and insert advertising opportunities in its three weekly editions - ShopBergen, Shop Passaic & Morris and Shop Patterson & Passaic. Shop Bergen County is the only one that's a true TMC vehicle in the areas it covers; reaching Sunday Record/Herald News non subscribers in those areas. The other two are saturation newspapers reaching every household in the towns where they are delivered. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.