Grand is the official magazine of grandparents and will be in digital format for 2009. By targeting grandparents, this unique publication reaches a growing and powerful segment of the US population: "Baby Boomer grand-parents are the hippest, best educated, healthiest and wealthiest generation of grandparents in American history and at 78 million strong, they are now the greatest single economic force in the U.S." Grand magazine offers advertisers an excellent opportunity to reach this segment of the market with on-page advertising through a high-quality consumer magazine.