The Woman Within Catalog emphasizes value-priced sportswear, career separates and suits, dresses, coats, swimwear, intimate apparel and footwear all with easy comfort in mind. The Woman Within Catalog Buyers are loyal repeat buyers, value conscious, married women looking for quality fashions and value for sizes 12W - 44W. These buyers are in the newest phase of their life. With the leisure time, disposable income, and broad interests, these consumers are a prime audience for a wide array of offers from apparel to travel.