At the peak of their careers and earning power, these seniors are primed for a variety of direct marketing offers. Sunset offers subscriber names that have been overlaid with 50+ age information from Equifax. Today's market of consumers over 50 has become a dominant demographic. The Sunset subscribers are quintessential Westerners. They are travelers, entertainers, gardeners, they love to cook, enjoy the great outdoors, and look to Sunset to inspire them with great ideas on how to get the most out of living in their land of plenty. Affluent, educated, active, and innovative. Sunset subscribers have both the means and inclination to purchase a full range of products and services.