The L Magazine is a dynamic and comprehensive city guide for young New Yorkers. Fusing the methodology of an alternative weekly with the hard content of an event and city guide, The L Magazine has created a new model, distributed every two weeks to the heart of New York City.The L Magazine is in the New York, NY DMA. It is an alternative bi-weekly publication in magazine format. The L Magazine offers ROP advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.